Aim For The Heart... Not For The Head
Are you missing your mark with your advertising campaigns? We all do
it from time to time. Find out how to aim for the heart... not for the
head... and tap into the emotion that turns prospects into customers.
Why Your Ad Failed
So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced...
Trading Spaces With Your Customer
Five Universal Factors For Selling Success...
Lead Your Leads To The Sale
Are online sales for your company flat? Worse yet, are you still waiting for online sales to happen? For years, you have heard about and read about the so-called magic of putting your company online...
Chain Reaction: Keys To Small Business Success
I had noticed this phenomenon in the past, but only recently has it become crystal clear to me: Entrepreneurs, even the most seasoned, have a difficult time selling themselves...
Small Business Updates:
Today's Issue:
- Online Ad Spending Continues To Surge
- House Votes To Loosen Fax Restrictions
- 5 Ways To Use Scarcity and Exclusivity To Fuel Sales and Boost Your Bottom Line..
"There's a lot of overbidding in search," Stein said, adding that ROI will go from "great" to "good." Jupiter said that in a recent executive survey, marketers complained of rising keyword prices and declining ROI. A quarter of the respondents said they saw a declining ROI from search marketing...
Lower Lead Acquisition Costs with Niche Marketing.
The advent of pay-per-click search engines has, perhaps inadvertantly, spawned a new generation of niche-oriented search portals. These niche portals are helping companies lower the cost of their lead acquisition campaigns...
Package For Success and Lose The Logo
Don't let your packaging got Lost in Translation! When to NOT use your Logo to improve response rates....
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